Next is haircare brand founder Ayush Sharma who claims they follow clean beauty standards for their products that are made in India. Ayush says people buy different shampoos for different problems but he has customised hair products to meet their needs in one product. He shares the process of customisation through the website and reveals over two lakh people have brought his products. He asks for Rs 75 lakhs for 2.5 percent equity. Aman and others are surprised to learn his growth story. After Ayush explains his business, sharks point out what they like and don’t like about the product and the business. Aman finds it like a half-baked cake and asks him to do more research in the industry. Namita says she has already invested in a skincare, haircare and body care business in the first season. So she is out. Vineeta elaborates on the challenges in the industry. She opts out. Peyush finds a lag in branding. He opts out. Anupam asks why he needs investment. Ayush says he needs guidance. Anupam gives his two cents and feels profitability will take a hit. He gives a conditional offer of Rs 75 lakhs for 10 percent and says his offer is non-negotiable. Ayush takes it.
Hardik and Kashyap Joshi introduce their honey brand to sharks. It’s pure, natural and unique flavours and promotes sustainable farming. The two talk about honey bees and what prompted them to start their business. They don’t kill bees and make their products. They are B2B bulk suppliers but want to make it a B2C brand. They explain their business – when they launched, their annual sales, their future plan of action. Aman says he has no interest in honey. He is out. Namita says she is not sure what they want especially in a cluttered and unorganised market. Peyush also opts out. Anupam feels it’s an opportunity to create an ecosystem and they shouldn’t run after becoming B2C which is more in fashion. He asks their plans to export in the coming years. Anupam enumerates their challenges. He and Vineeta offer Rs 50 lakhs for 20 percent and Rs 25 lakhs in debt at 12 percent interest. The founders give a counter offer but eventually take their offer.