Lingerie brand Nykd by Nykaa will showcase its latest designs at intimate wear trade show Intimasia at the Bombay Exhibition Centre in Mumbai from February 20 to 22.
“At Nykd, a brand by the House of Nykaa, we’ve made every effort to simplify your lingerie experience with products that provide comfort round the clock and seamlessly fuse fashion with function for an elevated everyday look,” said Nykd by Nykaa in a press release. “Our lingerie is easy to love and live in and feels like your second skin.”
At the trade show, Nykaa will showcase bras, panties, sleep wear and essentials, shape-wear, accessories and the ‘Nykd All Day’ clothing range. The brand will also showcase its ‘Bra Advisor’ digital service.
“As an inclusive, body positive brand built on the pillars of convenience, comfort and tech, I am certain that this expansion will allow more consumers to see, touch and experience our wide range,” said Preeti Gupta, business head at Nykd by Nykaa, Gloot, and Kica in a press release. “Nykd has been well received across the consumer spectrum and the new in-store experience makes it accessible to even more people. Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!), which so often get glossily overlooked in today’s world of social media.”
Nykd was launched as a private label brand for Nykaa Fashion in October 2020. The label is run by omni-channel beauty giant Nykaa, launched by entrepreneur Falguni Nayar in 2012.
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